

Such extraordinary feats would have been impossible without the men and women who performed them. It is also still the world’s most accurate series-produced calibre. The first integrated automatic chronograph movement, launched in 1969, operated at the exceptional frequency of 36,000 vibrations per hour, and the El Primero chronograph continues to set standards to this day. In fact, innovation was to become a Zenith tradition – to such an extent that over its history, the Manufacture has registered more than 300 patents, created over 600 movement variations, and set the absolute record for chronometer prizes with 2,333. He lost no time in teaching his craftsmen about his calling: continually inventing watches unlike any other, with complete creative freedom, and building them from start to finish.
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It enabled him to develop and produce all of the components and control the entire manufacturing process – for the movements, of course, but also for enamelled or painted dials, and even cases. The very first integrated watchmaking “Manufacture” was born, and has remained there since.

This visionary man had enormous light-filled workshops built in Le Locle, a small town in the Swiss canton of Neuchatel, with the goal of bringing all the skilled watchmaking trades together under one roof. The founder proved he was daring right from his first year in business. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith. When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. 2013: IN KEEPING WITH ITS TRADITION, ZENITH CONTINUES TO INNOVATE
