That leaves very, very limited options for continued monetization in a game like Diablo. In Heroes and Overwatch, you’re not grinding for weapons and armor pieces, in Diablo, the stuff you would find in any loot box is essentially the entire point of the game. Selling cosmetics would defeat the other half of the reason people farm gear, to look cool. Selling power in those kind of boxes would negate the entire point of Diablo in an Auction House-like fashion. You can’t sell a “loot box” in a loot-based game effectively (we’ve seen how lame that is Destiny, recently). So far, it’s become clear that Diablo 3 can’t replicate any of these tactics. Despite the unequivocal success of the Reaper of Souls expansion, my sources have told me a second expansion was cancelled and broken up into patch content (Greyhollow Island, etc) and eventually the decision was made that the next piece of Diablo 3 content would be this Necromancer DLC, the character released on its own with new voice acting for the original storyline, but little else. The Diablo 3 team has mostly been scattered to the wind, either at new companies or elsewhere at Blizzard. But why then does it feel like Blizzard is treating it like a disappointing child? In short, Diablo 3 has been a sales monster.
Yes, that includes Reaper of Souls SKUs, but the list also includes ultra-cheap games like Tetris and Minecraft, and the vast majority of the games that round out the top ten were bundled with consoles. While we don’t have any updated figures for the last year or so, Diablo 3 still sits at around the 10 th best-selling game of all time with 30 million copies sold. Then I remembered that oh yeah, Diablo 3 is one of the best-selling video games in history.
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